In the fast-evolving world of political campaigns, mobile advertising plays a crucial role in shaping the outcome of elections. The US elections 2024 are no exception, with political advertising spending projected to reach an unprecedented USD 10.2 billion—marking a significant increase from the USD 9 billion spent during the 2022 midterms. Political ad revenue in the United States is...
With one of the highest numbers of internet users, Vietnam is seeing a booming digital marketing space. As of early 2024, Vietnam had approximately 78.44 million internet users, translating to an internet penetration rate of 79.1% of the population (Source: DataReportal). The value of digital advertising spending in the country has been multiplying over the past few years...